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App Details

• Device: Web-based
• Category: Email Marketing
• Price Structure: Subscription-based, starting from $64/month
• Publisher: Seventh Sense
• Compatibility: HubSpot and Marketo
• Competitors: Send Time Optimization by HubSpot, Send Time Optimization by Mailchimp, Boomerang for Gmail
• How they compare to competitors: Seventh Sense offers more flexibility, control, and insight than other email delivery optimization tools. It allows you to change your content mid-distribution, stop or spread out the delivery load, and monitor the performance of each email segment. It also uses a proprietary algorithm that analyzes multiple data sources and factors to predict the optimal delivery time for each individual.
• Use case: Seventh Sense is perfect for marketers who use HubSpot or Marketo as their marketing automation platforms and want to improve their email marketing results. It is suitable for organizations of any size and industry, as long as they have enough data to feed the system.
• Our Take: Seventh Sense is a powerful and innovative tool that can help you take your email marketing to the next level. It can help you increase your deliverability, engagement, and conversions with your email campaigns, by sending them at the best possible time for each recipient. It can also save you time and resources by automating the process of email delivery optimization and providing you with actionable insights.

Scorecard

• Ease of use – 4
• Customer support – 5
• User Interface – 4
• Documentation – 5
• Our Score – 4.5

Pros and Cons

Pros:

• Easy to set up and integrate with HubSpot or Marketo
• Uses artificial intelligence to optimize and personalize email delivery times
• Provides flexibility and control over your email distribution
• Gives you insight into your email performance and engagement
• Helps you increase your email deliverability, engagement, and conversions

Cons:

• Requires a subscription fee that might be too high for some users
• Requires enough data to generate accurate predictions
• Does not support other marketing automation platforms besides HubSpot and Marketo

Introduction

Seventh Sense is a software that uses artificial intelligence to optimize and personalize email delivery times for each individual in your database. It works with HubSpot and Marketo, two popular marketing automation platforms, to help you improve your email marketing results.

Seventh Sense collects and analyzes data from various sources, such as your email history, web analytics, CRM records, social media interactions, and more. It then uses a proprietary algorithm to predict the best time to send an email to each recipient, based on their behavior, preferences, and habits.

Seventh Sense allows you to schedule your emails using its predictions, or manually adjust them according to your needs. You can also change your content mid-distribution, stop or spread out the delivery load, and monitor the performance of each email segment.

Seventh Sense claims to help you increase your email deliverability, engagement, and conversions by sending your emails at the optimal time for each individual. It also claims to save you time and resources by automating the process of email delivery optimization and providing you with actionable insights.

Features and Functionalities

Seventh Sense has three main features:

• Contact Management: The software collects and cleanses interaction data from various sources and segments contacts based on their behavior and preferences. It also dynamically suppresses or unsuppresses audience segments based on the business situation.

  
  

• A/B Testing: The software allows email marketers to perform A/B or multivariate testing on any aspect of their email campaigns and provides reporting capabilities to measure the performance and impact of the tests.

  
  

• Email Marketing: The software integrates with HubSpot and Marketo and schedules personalized emails based on the predictions generated by the software. It also enables email marketers to change their content mid-distribution, stop delivery or spread out the load on their internal systems and people.

  
  

• Reporting/Analytics: The software measures the performance and impact of the email campaigns and provides an analytics dashboard that gives insights into the engagement patterns, preferences, and behavior of the contacts.

  
  

• Segmentation: The software segments contacts based on their behavior and preferences and uses lookalike audience scheduling to reach new people in the email program who have similar characteristics to the existing contacts.

 

User Experience and Interface

Seventh Sense has a user-friendly and intuitive interface that is easy to navigate and use.

You can access Seventh Sense from your web browser, and integrate it with your HubSpot or Marketo account. You can also sync your data from other sources, such as Google Analytics, Salesforce, or social media platforms.

You can use Seventh Sense’s dashboard to manage your email campaigns, schedule your emails, monitor your performance, and get insights and recommendations. You can also use Seventh Sense’s Chrome extension to optimize your emails from Gmail or Outlook.

Seventh Sense also provides you with tutorials, videos, webinars, and blog posts to help you get started and learn more about the software.

Performance and Reliability

Seventh Sense is a reliable and high-performance software that can handle large volumes of data and emails.

Seventh Sense uses a collection of best-of-breed cloud and big data technologies to automate the process of gathering, analyzing, and delivering data. It uses cutting-edge “fast data” streaming technologies such as Akka Streams, Kinesis, Kafka, and Apache Spark Streaming to ensure that the platform can scale to handle any amount of data.

Seventh Sense also uses a proprietary algorithm that analyzes multiple data sources and factors to predict the optimal delivery time for each individual. It claims to have a high accuracy rate of over 90%.

Seventh Sense also has a robust security system that protects your data and privacy. It uses encryption, firewalls, backups, and audits to ensure that your data is safe and secure.

Support and Documentation

Seventh Sense provides you with various support and documentation options to help you use the software effectively.

You can contact Seventh Sense’s support team via email or phone for any technical issues or questions. You can also use Seventh Sense’s help center to find answers to frequently asked questions or submit a ticket.

You can also access Seventh Sense’s documentation portal to find guides, tutorials, videos, webinars, and blog posts on how to use the software. You can also join Seventh Sense’s community forum to interact with other users and experts.

Pricing

The pricing plans are as follows:

• Business: This plan is for up to 5,000 marketing contacts and includes unlimited usage, nurture campaigns, batch email campaigns, email throttling, unlimited historical engagement data, HubSpot CRM extension, analytics dashboard, lookalike audience scheduling, email frequency optimization, pause/resume batch email campaigns, dynamically suppress/unsuppressed audience segments, A/B and multivariate testing, and custom delivery windows for batch mailings. The plan costs $64 per month if paid annually or $80 per month if paid monthly.
• Enterprise: This plan is for more than 150,000 marketing contacts and includes all the features of the Business plan plus custom features and integrations. The plan has custom pricing based on the specific needs of the customer.

You can also request a free demo or a free trial before you subscribe.

Final Verdict/Conclusion

Seventh Sense is a software that uses artificial intelligence to optimize and personalize email delivery times for each individual in your database. It works with HubSpot and Marketo, two popular marketing automation platforms, to help you improve your email marketing results.

Seventh Sense allows you to schedule your emails using its predictions or manually adjust them according to your needs. You can also change your content mid-distribution, stop or spread out the delivery load, and monitor the performance of each email segment.

Seventh Sense claims to help you increase your email deliverability, engagement, and conversions by sending your emails at the optimal time for each individual. It also claims to save you time and resources by automating the process of email delivery optimization and providing you with actionable insights.