APP Details

• App name: Looka
• Category: Logo maker and branding platform
• Pricing structure: Free to create logos, paid to download and access branding products and services – Basic, premium, brand kit, and brand kit web plans. 
• Publisher: Looka Inc.
• Compatibility: Web-based, works on any browser and device
• Competitors: Wix Logo Maker, Tailor Brands, Canva
• How they compare to competitors: Looka AI offers a more personalized and creative logo design experience than its competitors. It uses artificial intelligence and machine learning to generate custom logo mockups based on your preferences and feedback. It also provides branding assets such as business cards, social media templates, and website builders.
• Use case: Looka AI is perfect for entrepreneurs, startups, and small businesses who want to create a beautiful brand identity without hiring a designer. It can also be used by anyone who wants to design a logo for their personal or professional projects

 

Our take: We think Looka is a good but pricey service that can automatically design some very nice logo ideas with further automatic customization features. We like how Looka uses AI to generate logo ideas that match our preferences and industry, and how it lets us customize them with simple sliders, buttons, and menus.

Scorecard

• User Interface: 4.5
• Ease of use: 4.5
• Support: 4.0
• Pricing: 4.0
• Our Score: 4.25

Pros and Cons

Pros

• It uses AI to generate custom logo designs based on your preferences and industry
• It provides a Brand Kit with hundreds of templates and tools to create marketing materials
• It offers different pricing plans and packages for different needs and budgets
• It delivers high-quality logo files and variations for online and offline use.
• It integrates with popular platforms like Shopify, WordPress, and Squarespace

Cons

• It may not capture the uniqueness or personality of your brand as well as a human designer.
• It may not offer enough customization or editing options for some users 
• It may generate similar or generic logos for some industries or niches
• It may have some technical issues or errors based on user reviews
• Might be too expensive to get all the functions and best out of it
• It may not support some languages or symbols for logo creation

 

Introduction

If you want to create a professional and attractive logo for your business, project, or personal brand, you might want to check out Looka. Looka is an online logo maker that uses artificial intelligence to generate logo ideas based on your preferences and industry. You can then customize your logo with different fonts, colors, symbols, and layouts until you find the perfect one for your needs. Looka also offers a range of branding products, such as business cards, social media kits, and websites, that you can create with your logo in minutes.

Overview of Looka

Looka’s main use case is logo design. You can use Looka to create a logo for any purpose or industry, such as e-commerce, education, health care, beauty, sports, music, etc. You can also use Looka to create a logo for your personal brand or project, such as a blog, podcast, YouTube channel, etc.

Looka’s main industry is branding. You can use Looka to create not only a logo but also a whole brand identity for your business or project. You can use Looka to create branding products and services, such as business cards, social media kits, websites, domain names, brand guidelines, mockups, etc.

Features of Looka

Looka has many features that make it a powerful and versatile logo maker and branding platform. Some of the main features are:

• AI-powered logo design: Looka uses a sophisticated AI algorithm to generate logo ideas that match your preferences and industry. The logos are generally well-designed and aesthetically pleasing, with a modern and minimalist style.

• Easy customization: You can adjust the size, position, spacing, alignment, rotation, opacity, outline, shadow, gradient, glow, emboss, and flip each element on your logo. You can also change the fonts, colors, symbols, and layouts of your logo with a few clicks.

  

 

• High-resolution downloads: You can download your logo in high-resolution formats (PNG, JPG, SVG, EPS) that are suitable for any purpose or platform. You can also download your logo in different variations (colored, inverted, greyscale)and sizes (small, square, social media).

  

• Branding products and services: You can create various branding products and services with your logo in minutes, such as business cards, social media kits, and websites. You can also access other branding features, such as domain names, brand guidelines, mockups, and more.

   

  

 

• Integrations: You can integrate Looka with other software or platforms that enhance the functionality of Looka. For example, you can integrate Looka with Shopify to create an online store with your logo and brand identity. You can also integrate Looka with WordPress to create a blog or website with your logo and brand identity.

User Interface and Ease of Use

Looka has a very user-friendly and easy-to-use interface and workflow. You just need to enter your company name, industry, and preferences, and Looka will generate logos for you in seconds. You can then customize your logo with simple sliders, buttons, and menus. You don’t need any design skills or experience to use Looka.

Looka has some unique features or tools that enhance the user experience. For example,

• You can preview your logo on different mockups, such as t-shirts, mugs, signs, etc.
• You can use the AI Description Generator to write a catchy slogan or description for your logo or business.
• You can use the AI Color Generator to find the best color combinations for your logo or brand.
• You can use the AI Font Pairing Tool to find the best font matches for your logo or brand.

Pricing 

Looka offers two types of subscriptions: Brand Kit Subscription ($96/yr.) and Brand Kit Web Subscription ($192/yr.). You can also buy one-time logo packages: Basic Logo Package ($20) and Premium Logo Package ($65). There are no extra or hidden charges.

You can pay with any major credit card (MasterCard, Visa, American Express) or PayPal. But Discover cards are not accepted.

Subscriptions are a great choice for most customers. With your Basic Kit Subscription, you get unlimited access to your Brand Kit, which has over 300 branded templates that you can customize for your needs. You also get to edit your logo as much as you want, even after you download your files. This is very handy because many customers want to tweak their logo after using it for a while—but you can’t do that with packages. You keep the full rights to your logo even if you cancel your subscription.

The main difference between the two subscriptions is that the Brand Kit Web Subscription also creates the design of your website for you, including the photos from your industry.

If you don’t need to change your logo, buying a package might be cheaper. But the Basic Logo Package only gives you one PNG logo file, which we don’t recommend. Your logo should always be in a vector format, like SVG or EPS. So, if you’re going to buy a package, choose the Premium Logo Package, which for $45 more, gives you EPS, SVG, and PDF files, different color options, and some post-purchase edits. But you won’t get access to over 300 ready-made designs.

 

Final Verdict 

We think Looka is more expensive than other services for what it offers, and we wish it had more variety and flexibility in its design options. We think Looka is suitable for anyone who wants to create a modern and minimalist logo without much hassle or effort, but who doesn’t mind paying a premium price for it.